Liam Cleverdon
Liam Cleverdon
Director / Sales
About Flooring King
We sell flooring.
That’s the point.
No big showroom rent to pay. No commission-hungry sales reps. No “ring for the best price”.
Just the same big-brand and high-quality unbranded floors the shops sell — bought by the container-load, direct from the source. We buy in the kind of volume your local shop and fitter simply can’t, so we buy better. That’s how the same floor lands on your doorstep for less than your fitter pays for it.
2200+
Trustpilot reviews
4.7 ★ average
2022
Online Only Business
Newcastle Upon Tyne
£11.4m
Saved for customers
vs RRP, last 12 months
2 days
Average delivery
Most UK postcodes
Newcastle HQ
EST. 2022
Our story
Built to sell
direct
Flooring King started in 2022, with two friends and a simple frustration: an industry making insane margins on materials, when the real skill, and the part worth paying for, is fitting the floor, not marking up the box.
Liam Cleverdon and Jamie Hall came at that problem from opposite ends. Liam came up through flooring; he knew the products, the trade, and exactly how big the gap was between what a floor costs and what people were being charged for it. Jamie came from development and e-commerce, and knew how to build the kind of online business that could close that gap, and scale.
If you can’t find the brand you are looking for on the website, the floor isn’t worth it or they want people to sell it at a high markup. We only work with the best in the industry.
Liam Cleverdon & Jamie Hall
Co-Founders
Our ethos
Four rules. Stuck to since 2022.
Honest prices, every day
No fake countdowns. No "call for a price" games. The price you see is the price you pay, and it still beats the showroom over the road.
Stocked, not "available to order"
If it's on the site, it's in the warehouse. We hold millions of square metres of stock across our depots, and most orders ship next day.
A company that cares
On the rare occasion something goes wrong, everyone gets involved, directors included, to put it right straight away.
Expertise at the core
Real flooring people. Not a call centre reading a script, actual flooring knowledge on the end of the phone.
4 Years
A short history
of Flooring King.
Started from nothing, now we're here.
-
2022
From zero.
We started with nothing in the bank and everything to prove. No outside investment, no safety net, just two founders, a better idea and a skillset that nobody in the industry possesses, and the determination to build it the hard way.
-
2023
The first hires.
Demand outgrew Liam in operations. We brought our first team members on board, the start of building a company, not just running one.
-
2023–24
20,000 Customers
By the end of our second year we'd broken 20,000 unique customers, proof the model worked and that people were ready for flooring done honestly and direct.
-
2024
Our first home.
We moved into our first dedicated offices and warehouse, the infrastructure to grow properly.
-
2025
Scaling, month on month
Steady, relentless growth. More stock, more ranges, more customers, getting bigger every single month without losing what made us different.
-
2026
Two new brands.
The next chapter: two new brands launching in and around the flooring industry. More details soon, watch this space.
Meet our team
Six people with the same mission.
We are a team of experts united by a single goal, to create a flooring retailer that is both innovative and customer-centric.
Liam Cleverdon
Karl Batson
Karl Batson
Operations Manager
Scott Sinclair
Scott Sinclair
Sales Advisor
Jamie Hall
Jamie Hall
Director / Development
Alex Dovey Roche
Alex Dovey Roche
Lead Developer
Dominic Morocco
Dominic Morocco
Senior Developer
Try before you buy
Three free samples. No catch.
Pick any three floors from any range. We post them, free, with no obligation. Take a week, take a fortnight, see them in your own light.
