Flooring King | Our Privacy Policy

At Flooring King, your privacy is of paramount importance to us. This Privacy Policy outlines how we collect, use, and protect your personal data, as well as your rights under the General Data Protection Regulation (GDPR) and UK data protection laws.

We believe in transparency and have written this policy to be clear and informative. If you have any questions or concerns, please contact us at info@flooringking.co.uk.

1. About Us

We are an online company specialising in flooring products, including samples and full product deliveries. Our registered name is Clarmie Ltd, trading as Flooring King. This Privacy Policy governs your interaction with our website and services, including how we collect, use, and safeguard your personal information.

Contact Information:
Email: info@flooringking.co.uk

2. What Personal Data We Collect and Why

We collect personal data to ensure we can provide you with high-quality services and products. The types of data we collect include:

Personal Information:
This includes your name, delivery address, email address, and phone number. We use this information to process and deliver your orders, respond to your queries, and provide customer support.
Payment Information:
Payments are securely processed through Stripe, Klarna, and PayPal. These third-party payment processors handle your financial details, and we do not store or have direct access to this information. For more details, you can review their privacy policies: Stripe, Klarna & PayPal
Cookies and Analytics Data:
We use cookies and analytics tools such as Google Analytics, Microsoft Clarity, Google Ads, and Bing Ads to improve your experience on our website. More details on cookies are provided below.
Anonymised Data:
Any incoming data collected through analytics or tracking is anonymised for research and development purposes. This helps us improve our services without identifying individual users.

3. What Are Cookies?

Cookies are small text files stored on your device by your web browser when you visit a website. They help the website recognise your device during future visits and allow it to remember your preferences, improve your browsing experience, and gather data for analytics.

How Do Cookies Work?

Cookies can perform a variety of functions, such as:

Remembering Preferences:
For example, cookies can save your login details or keep items in your shopping cart between sessions.
Improving Website Performance:
Performance cookies help us understand how visitors use our site, allowing us to optimise it for a better user experience.
Providing Personalised Content:
Targeting cookies may tailor advertisements and content based on your browsing history.

Types of Cookies We Use

Strictly Necessary Cookies:
These are essential for the website to function. Without these cookies, services such as placing an order cannot be provided.
Performance Cookies:
These allow us to measure and analyse how you use our website so we can improve its performance.
Functionality Cookies:
These remember your preferences and customise your experience, such as saving your language or region settings.
Advertising and Targeting Cookies:
These help deliver ads that are relevant to your interests based on your browsing habits.

Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling cookies may impact your experience on our website and limit certain features, such as retaining items in your shopping cart. Visit the help section of your browser for guidance:

4. How We Use Your Information

We use your personal data only when necessary and for the following purposes:

To process and deliver your orders, including samples and full products.
To personalise and improve your experience on our website.
To comply with legal obligations, such as maintaining records for tax purposes.
To enhance our services through anonymised research and analysis.

5. Sharing Your Information

We do not sell, share, or disclose your personal data to third parties for their own purposes. However, we may share data with trusted third parties to provide our services, such as:

Stripe: For secure payment processing.
Analytics Providers: For improving website performance and user experience.

These third parties are contractually obligated to protect your data and use it only for the services they provide to us.

6. Anonymised Data

We anonymise data collected through cookies and analytics tools to ensure individual users cannot be identified. This data is used for:

Research and development purposes.
Understanding user behaviour and trends to improve our website and services.
Analysing website performance and resolving issues.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected or as required by law. For example:

Order Data: Retained for accounting and legal compliance.
Anonymised Data: Retained indefinitely for analytical purposes.

When your data is no longer required, we will securely delete or anonymise it.

8. Your Rights

Under GDPR, you have several rights regarding your personal data. These include:

Right to Access: Request a copy of your personal data and information on how we process it.
Right to Rectification: Correct any inaccuracies in your data.
Right to Erasure: Request the deletion of your data where legally applicable.
Right to Restriction: Restrict the processing of your data under certain circumstances.
Right to Data Portability: Receive your data in a structured, commonly used format.
Right to Object: Object to the processing of your data, including for marketing purposes.

To exercise any of these rights, please email us at info@flooringking.co.uk.

9. Data Security

We implement robust security measures to protect your personal data from unauthorised access, alteration, or disclosure. These include:

Encryption of sensitive data.
Regular monitoring and updating of security protocols.
Restricted access to personal data by authorised personnel only.

10. International Data Transfers

All data is stored and processed within the United Kingdom. We do not transfer your data outside the UK.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page, and we encourage you to review the policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Clarmie Ltd, trading as Flooring King
Email: info@flooringking.co.uk